"Thetia began with a personal journey—after losing her sense of smell due to COVID-19, Tia was inspired to create a brand that offered unique, previously unavailable scents. What started as a challenge evolved into a vision to redefine the perfume industry. Each fragrance from Thetia is crafted to evoke deep emotion and carry a personal narrative, allowing every scent to accompany you on your life’s journey. Inspired by the Arabic word for 'subjectivity,' Thetia believes that perfumes are more than just scents—they are an experience, a story, and a memory. "